Loyyal, an enterprise SaaS provider focused on loyalty and payments innovation, has launched GiftOS Point, a new digital gift card platform powered by artificial intelligence and secured using blockchain technology. The solution is designed for global retailers, shopping malls, direct-to-consumer brands, enterprises, and broader e-commerce ecosystems.
The company says GiftOS Point enables organizations to create and manage digital, physical, and hybrid (“phygital”) gift card programs at scale. The platform comes with enterprise-level security, automated workflows, multilingual capabilities, multi-currency support, and global distribution features aimed at modern commerce networks.
Positioned as one of the early enterprise solutions combining AI-driven intelligence with blockchain infrastructure, GiftOS Point supports the issuance, management, and distribution of gift cards through a unified system designed for transparency and traceability.
Loyyal describes the platform as a next-generation alternative to traditional closed-loop gift card systems, transforming them into programmable digital assets. These assets are intended to support customer acquisition, revenue generation, loyalty engagement, and cross-ecosystem commerce.
According to the company, the platform enhances operational oversight through real-time tracking, fraud detection mechanisms, and transaction transparency. Its AI capabilities are integrated across functions such as fraud monitoring, campaign optimization, breakage analysis, personalized gifting recommendations, and lifecycle management.
“With GiftOS Point, we are transforming gift cards from static prepaid instruments into intelligent, programmable digital assets,” said Ashish Kumar Singh, CEO of Loyyal. “Businesses today need more than just a voucher system—they need a scalable commerce and customer engagement platform capable of driving revenue, customer acquisition, and global digital distribution.”
The platform supports a wide range of use cases, including digital, physical, hybrid, and NFT-based gift cards, as well as multi-brand and mall-wide ecosystems. It also offers API integrations with point-of-sale systems, e-commerce platforms, digital wallets, and loyalty programs, along with corporate and bulk issuance capabilities.
Beyond traditional gift card functionality, GiftOS Point is positioned as an ecosystem commerce layer, connecting issuers to Loyyal’s expanding network of airlines, hotels, retail groups, and loyalty partners. This network aims to enable broader distribution opportunities and potential secondary market usage for issued gift cards.
GiftOS Point is now available globally for retailers, malls, enterprises, loyalty programs, and ecosystem operators.
