Washington, D.C. – Former U.S. President and Republican presidential nominee Donald Trump has reintroduced his line of digital trading cards, showcasing animated depictions of himself dancing, donning a superhero suit, and holding Bitcoin. The “America First Collection” marks his latest foray into the world of non-fungible tokens (NFTs), following his previous success in the NFT market.
Trump first launched a similar collection in December 2022, when his political momentum appeared to be waning. Despite widespread criticism, the 44,000-card collection sold out within two days. Now, his latest NFTs are priced at $99 each, with bundled purchases offering perks such as a gala dinner with Trump, a pair of Trump-branded sneakers, or a physical trading card containing fabric from a suit he wore during a presidential debate, according to the collection’s website.
“By popular demand, I’m doing a new series of Trump digital trading cards. You all know what they are—we’ve had a lot of fun with them,” Trump said in a video on Truth Social, adding that purchases can be made via credit card or cryptocurrency. “They call me the crypto president—I don’t know if that’s true or not… Go right now and collect your piece of American history.”
Political and Market Context
The launch comes amid shifting political tides, as Vice President Kamala Harris surpasses Trump in national polling averages, according to FiveThirtyEight. Harris’ campaign also reported a record-breaking $204 million in fundraising for July, compared to Trump’s $48 million, according to the Federal Election Commission.
Meanwhile, the broader NFT market has struggled in recent years. OpenSea data shows NFT sales volume has plummeted by more than 90% since their peak in January 2022, reflecting the broader decline in the cryptocurrency sector following the collapse of FTX.
Despite the downturn, crypto has emerged as a growing political issue. Trump has positioned himself as an advocate for blockchain technology, pledging to make the U.S. “the crypto capital of the planet and the Bitcoin superpower of the world.” While some Democrats remain cautious, Harris and other top party leaders have indicated openness to supporting the industry’s expansion.
Trump’s latest NFT launch underscores both his continued engagement with digital assets and the increasing role of cryptocurrency in U.S. political discourse.
