July 2025 — Global — Snoop Dogg has once again proven his dominance in the digital collectibles space. The hip-hop legend’s latest non-fungible token (NFT) drop on Telegram sold out in just 30 minutes, generating a staggering $12 million in sales, Telegram CEO Pavel Durov announced.
The launch marked the release of nearly one million unique NFTs under the “Telegram Gifts” collection—each showcasing Snoop Dogg’s signature West Coast style. According to blockchain data, the drop triggered a 7.75% surge in global NFT trading volume, offering a rare bullish signal for the struggling digital asset market.
Premium Tiers Vanish in Minutes
The NFT collection featured five tiered categories, ranging from ultra-premium to highly affordable, designed to appeal to a broad collector base. The top-tier “Westside Sign” collection, limited to 12,000 NFTs priced at 10,000 TON tokens (approximately $150 each), sold out in just 1 minute and 47 seconds. Close behind, the “Low Rider” tier, with 24,000 NFTs priced at 5,000 TON tokens ($75 each), vanished in 1 minute and 52 seconds.
Mid-level and entry-tier offerings included:
Snoop Cigar: 120,000 NFTs at $15 each (1,000 TON tokens)
Swag Bag: 240,000 NFTs at $7.50 (500 TON tokens)
Base Collectibles: 600,000 NFTs at just $3 (200 TON tokens)
All tiers were fully sold within the 30-minute launch window, confirming massive demand across price points. The NFTs are already trading actively on TON-based secondary marketplaces, with blockchain minting and broader market availability scheduled to go live in 21 days.
Music Meets NFTs: New Track “Gifts” Launches Alongside Collection
To celebrate the NFT drop, Snoop Dogg released a new music video titled Gifts, which creatively integrates all five categories of the collectibles. Fans hailed the launch as a “legendary” collaboration between Snoop and Telegram, showcasing how music, technology, and fan engagement can intersect in the Web3 era.
Telegram Gifts Platform Shows Continued Growth
This isn’t Telegram’s first foray into digital collectibles. The platform introduced Telegram Gifts on January 3, 2025, debuting with the Plush Pepe collection. That initial drop has since skyrocketed in value, with a current floor price of 4,200 TON (around $11,886), underscoring the potential upside for early adopters.
To date, Telegram’s NFT ecosystem boasts over $200 million in total market capitalization, with $122 million in trading volume recorded across collections. These NFTs, hosted on the TON blockchain, offer in-app utility—allowing users to showcase their collectibles as profile accessories, a unique feature among social-based NFT platforms.
A Veteran in the Crypto Arena
Snoop Dogg is no stranger to the crypto scene. He made headlines in 2013 by accepting Bitcoin for his music albums—a bold move ahead of its time. His first major NFT drop, A Journey with the Dogg, launched in March 2021 on Crypto.com and featured original music and artwork.
Since then, Snoop has revealed his identity as NFT whale Cozomo de’ Medici, holding high-value assets like Bored Ape Yacht Club and CryptoPunks. He’s collaborated with The Sandbox metaverse on the “Snoopverse,” created 10,000 playable Doggies NFTs, and joined forces with Clay Nation for the “Baked Nation” collection on Cardano.
Perhaps most notably, he acquired Death Row Records with the goal of transforming it into the world’s first NFT-based record label. In 2023, his Passport Series gave NFT holders exclusive access to content and events, continuing his pattern of innovation in the space.
Market Rebound on the Horizon?
The Snoop-Telegram collaboration is being seen as a positive indicator for the broader NFT market, which has faced declining sales and user engagement in recent months. Analysts suggest that celebrity-driven digital collectibles—with utility and storytelling—are reinvigorating interest in the sector.
With over 996,000 NFTs sold, a $12 million sales milestone, and a new wave of blockchain-based fandom, Snoop Dogg’s latest move shows that the Doggfather still knows how to turn digital hype into real-world results.
