With a trading volume of almost $23 billion, non-fungible tokens (NFTs) had their biggest year in 2021, dwarfing the around $100 million seen in 2020. NFTs are now a highly sought-after item in the fashion industry. Considering their capacity to keep up with the ever-changing world of technology and better reach the Millennial and Gen Z consumer bases, high-end fashion companies are among the most active participants in the NFT craze today. Numerous premium brands, like Burberry, Gucci, and Louis Vuitton, have recently made significant digital expansion investments, exploring the possibility of incorporating NFTs into their existing product and advertising strategies.
2022 will be remembered as the year when NFT fashion took off. Everyone wants to enjoy an NFT pie in the fashion sector, from well-established brands to celebrities and supermodels. Unsurprisingly, leading Arab design houses are jumping on the bandwagon, bringing in a period of innovative digital fashion in the Middle East. Fashion is changing in a big way due to three visionaries transforming the Arab world with digital abayas and virtual power suits​.
Arab Region’s Thriving NFT Scene: Brands To Watch
NFTs are exclusive digital items that customers may buy from clothing brands. Their popularity is growing among the Gen Z crowd, who have spent their whole lives online. Younger generations are elevating non-fungible fashion items to a new level of social importance. Even more significantly, NFTs are altering the structure of retail in general. Following are some exciting names in the Middle East’s rapidly growing NFT fashion market.
Ilja Visser – Abaya NFT Collection
The arrival of Ilja Visser on the NFT market was a game changer. Sculptural Comfort, a collection of 50 non-traditional abayas, was released by the designer in March and is the first of its kind in the world. The designer thinks she has reached a new level of originality with her ‘urban cool’ abaya line since it manages to combine material and spiritual elements while maintaining a feminine, casual air. Visser has created a stunning collection in an admirable effort to give her customers more empowerment.
The Modist – Queen Mode NFT Collection
This Dubai-based modest fashion firm founded by Ghizlan Guenez and Hajar Ouhsine has reappeared in the online retail sector with a roar by releasing an NFT collection. They said that their NFT series would be titled Queen Mode and that they would be giving away 10,000 NFTs. Customers of The Modist who shop at Queen Mode will benefit from the group deals on the NFT and will be rewarded for their unwavering support. The Modist offers NFTs with character customization options for customers.
Briar Prestidge – NFT Women’s Suit Collection
Women’s virtual suit line by Briar Prestidge premiered in May 2022 during Metaverse Fashion Week. Briar is aware of how critical it is to adopt Web3 technology quickly. Several Meta Suits in Briar’s characteristic colors, including fiery red, cobalt blue, grey, and maroon, have just been released on the virtual world of Decentraland.
