Seoul, South Korea – In a groundbreaking initiative blending digital innovation with environmental advocacy, Dunamu and the K-Green Foundation have introduced the ‘Seed Vault NFT Collection,’ an ambitious campaign using blockchain technology to raise awareness about biodiversity loss and endangered plants.
Unveiled at the Seoul International Garden Show in Boramae Park, the collection quickly gained traction, drawing over 11,000 visitors and issuing more than 44,000 unique Seed Vault NFTs by June 22. The project, developed in collaboration with the Korea Arboreta and Gardens Institute (KoAGI), has become a popular attraction and a fresh model for environmental participation, especially among younger generations.
A New Way to Preserve Nature: NFT Meets Biodiversity
At its core, the Seed Vault NFT Collection is a fusion of environmentalism and digital artistry. Each NFT represents a rare or endangered plant species, enabling citizens to “own” a piece of nature digitally. This symbolic ownership not only spreads awareness but aims to create a permanent digital archive of plant biodiversity.
“Plant seeds and NFTs both share non-replicable uniqueness,” explained Lee Eun-jung, Director at Dunamu. “That parallel made NFTs the ideal tool to deliver the message of biodiversity preservation.”
Engaging the Public Through Gamification
The campaign isn’t just about digital art—it’s about engagement. The team behind the initiative used gamified content to encourage public participation. Online and offline missions allow users to act as “agents of conservation.” By completing challenges, they help establish real-life conservation zones and earn NFTs in return.
“We wanted the campaign to feel immersive,” said Senior Producer Kim Ji-eun from the K-Green Foundation. “By tying missions to environmental impact and rewards, we encouraged people to actively participate instead of passively consuming a message.”
Participants can combine NFTs to mint new, rarer ones—further driving interaction and interest. Offline and online events have been rolled out nationwide, making the campaign accessible far beyond the garden show grounds. According to Kim, these efforts will culminate in the creation of actual biodiversity conservation areas following each campaign season.
Celebrating Native and Endangered Species
Each campaign season spotlights specific endangered and native plant species. Season 3, for example, focused on urban native flora such as the Seoul rock mint and Chinese artichoke—plants that are increasingly disappearing from city ecosystems.
“These plants hold genetic value and cultural meaning,” said Kim. “By bringing them into public consciousness through NFTs, we’re also preserving their legacy.”
Tech Meets Sustainability: A Model for ESG Campaigns
The technical foundation of the Seed Vault NFT Collection rests on Luniverse, an eco-friendly blockchain platform supported by Dunamu. This infrastructure ensures low environmental impact, aligning with the project’s core sustainability goals.
“Transparency, data traceability, and environmental accountability were essential,” said Lee. “That’s why we used Luniverse—to align the medium with the message.”
The K-Green Foundation contributed by crafting compelling environmental narratives, while Dunamu handled the NFT issuance and tech development. Together, they created an ESG-conscious project that demonstrates how digital tools can enhance traditional advocacy methods.
The Digital Healing Garden: Nature in a Virtual Space
One of the campaign’s most striking features is its Digital Healing Garden—a virtual forest rendered through a media facade where visitors can connect with nature through immersive digital experiences. It provides a tranquil space designed for emotional recovery and reflection.
“In a fast-paced digital world, we wanted to offer a moment of calm rooted in the essence of nature,” said Kim. “This virtual garden is where technology, art, and the environment converge.”
A New Blueprint for Environmental Advocacy
The Seed Vault NFT Collection stands out as more than just a tech novelty. It represents a forward-thinking shift in how environmental messages are delivered—by combining storytelling, community engagement, and blockchain technology.
“This is not just a digital collection,” said Lee. “It’s a living campaign that grows with every participant and every NFT issued.”
As biodiversity faces increasing threats worldwide, initiatives like the Seed Vault NFT Collection show how the next generation of conservation efforts may unfold—interactive, innovative, and inclusive.
