Furniture, fabrics, and NFT art are all coming together in a stunning fusion of digital innovation and handcrafted craftsmanship thanks to a new design partnership. Ukrainian design firm NOOM has collaborated with textile inventors Patience & Gough to create a striking line that transforms sculptural furniture into narrative canvases, bringing the fantastical world of NFT-inspired art into physical spaces.
During the two-year-long, painstaking creative process, the team transformed Magister of Magic’s NFT artwork into repeating textile designs that were reinvented using opulent, environmentally friendly velvet derived from recycled plastic bottles. The result is a tasteful fusion of luxury and sustainability.
“From the start, the synergy between NOOM’s silhouettes and our narrative fabrics was undeniable,” said the co-founders of Patience & Gough. “Together, we wanted to create pieces that resonate with both aesthetic power and storytelling depth.”
The designs are deeply rooted in cultural symbolism, weaving tigers—icons of courage and energy across Eastern mythology—into dreamy, floral landscapes. These powerful yet poetic visuals transform furniture into more than functional items; they become talismans of spiritual beauty and emotional strength.
Magister of Magic’s NFT artwork was transformed into recurring textile patterns throughout the course of the two-year collaboration’s painstaking creation process. The opulent, environmentally friendly velvet was created from recycled plastic bottles. As a result, sustainability and artistic splendor are harmoniously combined.
“Our goal was to blur the line between art and design,” the designers added. “We envisioned pieces that could sit just as comfortably in an art gallery as in a living room.”
This pioneering partnership not only highlights the growing influence of digital art in interior design but also redefines how we experience storytelling through everyday objects—offering a glimpse into a future where NFT culture and traditional craftsmanship coalesce seamlessly.
