Everyone knows when a superstar makes a deal that can change how that industry operates. This summarizes how the NFT partnership that Cristiano Ronaldo made with Binance can influence both the worlds of crypto and football.
Earlier this month, the Portuguese football legend collaborated with Binance, one of the top crypto exchange platforms, to provide a one-of-a-kind experience for football fans worldwide. This deal signifies a change for the NFT marketplace as these Ronaldo-themed series of NFT collections will launch exclusively on the Binance platform.
Despite the current bear market situation in the crypto world, Twitter users have reacted to this announcement well. Following the multi-year partnership on Binance’s Twitter page, Ronaldo revealed his excitement about the deal stating that he values his relationship with his fans. He stated also that bringing them new experiences and access through the Binance platform is something he wanted to be part of.
What the NFT deal means for Football
The partnership with Binance is not the first time Ronaldo will be involved in crypto. In March 2022, the football legend was awarded crypto tokens for his record-breaking achievements in football. In addition, he was given JUV tokens, the official fan token of Juventus FC, for every senior career goal he scored.
With this partnership, Ronaldo is showing his dedication to creating something memorable for his fans, who may also be crypto enthusiasts. For him, he is convinced that his fans will enjoy the collection as much as he does.
This might be the truth, as a survey of US adults revealed that 57% of sports fans have invested in digital assets such as crypto and NFTs. Thus, the NFT marketplace will experience a surge with this exclusive partnership.
What the NFT deal means for Binance
For Binance, the deal will only solidify the platform’s reputation as the world’s foremost crypto exchange platform by market volume. Furthermore, the collaboration aims to introduce soccer fans to the Web3 ecosystem through global NFT campaigns.
The founder of Binance, Changpeng Zhao, stated that the Binance team is excited to give Ronaldo fans “exclusive engagement opportunities to connect with Ronaldo” as they own pieces of the iconic NFT collections.
Considering the large following of Cristiano Ronaldo, which is about 101 million followers on Instagram, the exclusive deal might be the next best thing for football fans looking to hop on the NFT rave. This announcement also showcased Binance’s commitment to supporting global football.
The partnership between Ronaldo and Binance will also build on existing partnerships with the Argentina Football Association, the Brazilian Football Confederation, and professional sports clubs S.S. Lazio and FC Porto.
Sport NFT drops have always been popular among NFT releases, and this Binance partnership is bound to take them to another level. The first collection of the NFTs will launch later this year and will feature iconic designs created in collaboration with Ronaldo.
