Binance, the world’s largest cryptocurrency exchange by trading volume, has once again partnered with football superstar Cristiano Ronaldo to unveil the sixth installment of their collaborative NFT series. The new collection, titled Forever to the Moon, celebrates the ongoing fusion of blockchain technology and sports entertainment, offering fans exclusive digital assets and once-in-a-lifetime real-world experiences.
A New Chapter in a Growing Web3 Partnership
Since first joining forces, Binance and Ronaldo have been at the forefront of bringing sports fans into the Web3 ecosystem. Their partnership has already seen the release of five NFT collections, and Forever to the Moon adds a new dimension to the collaboration. The latest drop emphasizes the power of blockchain to create interactive, meaningful experiences for global audiences who follow both the digital space and the beautiful game.
The collection offers 7,777 unique digital collectibles, each representing a blend of sports fandom and cutting-edge technology. Among the most sought-after prizes is the “Grand Experience,” a personal meet-and-greet with Ronaldo himself, aptly named 7 Minutes with CR7. Seven fortunate collectors will have the rare opportunity to meet the football icon in person—a once-in-a-lifetime reward that adds real-world value to the digital assets.
Cristiano Ronaldo: “A Special Milestone”
In an official statement, Cristiano Ronaldo described this latest NFT release as a significant highlight of his ongoing partnership with Binance.
“It’s always a pleasure to share special moments with my fans, and this is what happens with my partnership with Binance, where we bridge the digital space of Web3 and unforgettable physical experiences in a powerful and engaging way,” said Ronaldo. “This new collection further brings real-world benefits to the fingertips of my fans while rewarding those who have been on this amazing innovative journey with us. It is an honor and privilege to be part of that.”
Ronaldo’s involvement adds more than just star power to the project—it reinforces the growing role of NFTs as a tool for personal fan engagement, one that transcends borders and provides exclusive access that traditional fan experiences often cannot.
Exclusive Rewards Beyond Digital Collectibles
Beyond the opportunity to meet Ronaldo, the Forever to the Moon collection offers numerous additional perks for collectors. A total of 770 tickets to Binance Blockchain Week will be distributed, granting fans access to one of the industry’s most high-profile events. Furthermore, 77 jerseys and 17 footballs, each personally signed by Cristiano Ronaldo, are also included as rewards within the collection.
The combination of digital ownership and real-world prizes is part of Binance’s larger vision for NFTs, one that seeks to offer tangible benefits alongside blockchain-based digital assets.
Binance Sees Strong Demand from Global Fanbase
Sarah Dale, Binance’s Global Head of Partnerships, emphasized how the collaboration reflects the company’s long-term strategy to integrate Web3 technology into global sports culture.
“Football fans are passionate and very engaged with their idols worldwide, and collaborations like the one we have with Cristiano Ronaldo demonstrate our long-term commitment to embedding Web3 technology and experiences into sports culture,” said Dale. “With Web3 adoption rising, we are proud to lead on technology that more than 270 million of our users trust to power the next frontier of fan engagement — which is universal, can be tailored to any sport, and is accessible from anywhere in the world.”
The partnership not only strengthens Binance’s standing in the fast-growing NFT space but also highlights the increasing demand for interactive, blockchain-powered experiences across the global fan economy.
Limited Access and Special Bonuses for Early Supporters
Fans eager to secure their piece of the collection can register for a Binance account and complete the platform’s KYC (Know Your Customer) process to be eligible. The collection will be open for redemption from June 11 to June 27, 2025, or until all 7,777 NFTs have been claimed.
In addition, Binance is rewarding existing collectors from previous CR7 NFT drops. Holders of all five earlier collections will receive five mystery boxes each. Those who own at least one CR7 collectible from any of the previous drops can earn mystery boxes by participating in special activities hosted in Binance’s closed, holder-only Telegram group. Full details and eligibility requirements are available on Binance’s dedicated “Forever Zone” platform.
Pushing the Boundaries of Fan Engagement
The Forever to the Moon release once again demonstrates how the intersection of blockchain technology and celebrity partnerships can offer fans new, immersive ways to connect with their favorite stars. As the Web3 space continues to evolve, collaborations like that of Binance and Cristiano Ronaldo signal a broader shift toward fan-centered, technology-driven entertainment experiences that extend well beyond traditional sports merchandising.
