GameStop Corp. is expanding into the digital asset sector by launching a dedicated division focused on non-fungible tokens (NFTs) and cryptocurrency partnerships, according to people familiar with the company’s plans.
As part of the initiative, the video game retailer has assembled a team of more than 20 employees to develop an online marketplace where users can buy, sell and trade NFT-based virtual gaming items, including avatar outfits, weapons and other in-game collectibles.
Sources said GameStop has also begun approaching selected game developers and publishers, encouraging them to list NFT collections on the platform ahead of its planned launch later this year. The move marks the company’s latest effort to diversify its business beyond traditional video game retail and tap into the growing blockchain-powered gaming economy.
