Dubai – September 25, 2025 – Telegram, the global messaging platform with more than 900 million active monthly users, has officially launched NFT stickers on the TON Blockchain, marking a major step in the company’s Web3 journey.
The initiative, powered by Sticker Pack, transforms one of Telegram’s most popular communication tools into ownable, tradable digital assets. For the first time, users can mint limited edition stickers as NFTs, giving them new value as cultural collectibles and enabling direct trade within the app.
From Vision to Reality
The concept of NFT stickers was first teased by Telegram founder Pavel Durov during the TOKEN2049 conference in Dubai in April 2024. At the time, Telegram had already experimented with digital ownership through tokenized usernames, anonymous numbers, and gifts.
The arrival of NFT stickers now represents the next logical step, offering users a new way to express identity, creativity, and community membership — not just by using stickers, but by actually owning them.
What the Launch Means for Users
With the rollout, users can mint and collect limited edition sticker packs designed by artists and Web3 communities worldwide. Early partners include well-known NFT projects such as Bored Ape Yacht Club (BAYC) and Pudgy Penguins, signaling strong demand from established Web3 brands.
NFT stickers are fully integrated into Telegram via Sticker Pack, and are also available through Getgems, the leading NFT marketplace on TON.
The market is already showing signs of momentum. According to Sticker Pack data, trading volumes for stickers on TON grew by 8% last month, reaching $1.6 million. Analysts expect the introduction of on-chain sticker ownership to accelerate this growth significantly.
“Stickers are much more than simple images: they are cultural artifacts that unite communities under shared symbols,” said Alex T., Head of Growth at Sticker Pack. “We believe NFT stickers should be integrated directly into Telegram, just like usernames and gifts. Today’s launch marks a fundamental step towards that vision.”
Cultural Impact of Stickers
Stickers have long been central to Telegram’s popularity. Exchanged millions of times every day, they offer users a playful, visual language that goes beyond text. By bringing stickers on-chain, Telegram is positioning them as a new cultural currency, where memes, art, and identity merge into tradable assets.
The move could also represent one of the largest mainstream NFT adoption waves to date, given Telegram’s massive global user base. Unlike many standalone NFT projects, Telegram’s stickers are seamlessly integrated into an app already used daily by nearly a billion people.
Collaborations and Creative Opportunities
Sticker Pack has also revealed plans for major collaborations, including an upcoming collection with a leading Hollywood studio. In parallel, a creator platform is being developed to allow artists and communities worldwide to design, mint, and distribute stickers directly through Telegram.
This creator-first approach promises to democratize participation in the TON Web3 ecosystem, enabling both established brands and independent artists to reach Telegram’s vast global audience.
The launch builds on the earlier success of tokenized gifts within Telegram, which generated a surge of trading activity on secondary markets. By extending tokenization to stickers, Telegram is reinforcing its ambition to become a leading force in the global NFT and digital collectibles market.
A Strategic Win for TON Blockchain
The integration of NFT stickers also underscores Telegram’s commitment to the TON Blockchain, which has rapidly grown into one of the most promising ecosystems in the Web3 space.
By tying a highly visible, widely used feature like stickers directly to TON, Telegram is not only strengthening TON’s position but also driving mainstream adoption of blockchain-based assets. For the TON community, which has long pushed for NFT stickers, the launch is seen as a breakthrough moment.
The Road Ahead
Telegram’s long-term vision is to make NFT stickers a core feature of the app, on par with tokenized usernames and gifts. With backing from global NFT communities, major entertainment IPs, and an enthusiastic user base, Telegram is well-positioned to lead the next phase of NFT adoption.
For users, the ability to mint, own, and trade stickers represents more than a technical upgrade — it is a cultural shift that redefines digital identity and community belonging. What was once a simple image sent in chat is now a digital artifact of ownership, capable of carrying real-world value.
As Telegram deepens its Web3 integration, industry observers believe the platform could set new standards for how social apps engage with NFTs, bridging the gap between everyday users and blockchain-based digital economies.
