CEO Scott ‘Burnt Toast’ Martin Steps Up
Julian Holguin, a former Billboard executive, is being replaced as CEO by Scott Martin, the original artist behind the Ethereum-based NFT project Doodles. Martin, also known as “Burnt Toast,” has said that Doodles will now focus more on taking risks, being open, and being genuine.
Brand Alliances and Development of Doodles Under Holguin
Under Holguin’s leadership, Doodles increased its visibility through well-known alliances, such as those with McDonald’s and Adidas. Additionally, the initiative forged a close bond with music legend Pharrell Williams, who continues to serve as the company’s chief brand officer in spite of the change in leadership.
A Vibrant New Path for Doodles
“We’re moving to a vision with a strong bias for risk, disruption, radical transparency, and the authenticity that made us who we are in the first place,” Martin said in a post on X (previously Twitter) outlining his vision for the business.
The Increase in Market Performance and Popularity of Doodles
Due to its lively, cartoonish artwork, Doodles initially became popular in late 2021 and attracted collectors. The NFT collection was first coined for about $462 worth of Ethereum, but by May 2022, its floor price had risen to almost $57,000.
Around that time, Holguin became CEO and led the business through new projects and brand partnerships. Under his direction, Doodles investigated multimedia growth, purchased an animation studio, and introduced a second series of customisable NFT avatars.
Leaving Corporate Influence Behind
Martin’s appointment as CEO suggests that Doodles is moving away from a corporate strategy. This change is similar to that of other NFT brands, such as Cool Cats and Yuga Labs, who replaced standard Web2 executives with founders who are crypto-native, and Bored Ape Yacht Club.
“Execution involves more than simply partnerships or code; it also involves culture. In another post on X, Martin announced, “Doodles’ extractive corpo era is over.”
Plans for the Future and Conjecture Regarding a Doodles Token
Although Doodles’ immediate future plans are still unknown, Martin alluded to important changes by saying that “big things are cooking.” He hinted at a potential Doodles token airdrop in December, emulating campaigns by other NFT projects like Azuki and Pudgy Penguins.
Present Position in the Market
The Doodles NFT floor price has held steady over the last day despite the change in leadership. But in the last week, the collection has increased by 6.62%, hitting a floor price of $13,501.
