With a unique twist, Japan is welcoming the future of digital innovation. NTT Digital has launched a collaborative NFT collection and wellness campaign with 22 well-known businesses in partnership with Sanrio, the company behind Hello Kitty, and its “HAPIDANBUI” section. In this ground-breaking effort, web3 pioneers Animoca Brands and Monex, the owner of Japan’s largest cryptocurrency exchange, Coincheck, team up with major firms including Nissan, NTT Docomo, and Yamaha.
A Novel NFT Method with a Wellness Focus
Six happy characters who encourage health and wellbeing are introduced in this NFT series. Playful missions are being held by each participating company to promote improved physical and mental wellness. In addition to the opportunity to win thrilling rewards, participants can earn digital cards or collecting stamps.
The tokens of this campaign, in contrast to traditional NFTs, are not made for trade or financial gain. Rather, they are distributed as soul-bound tokens (SBTs), highlighting their unique and non-transferable characteristics.
Cooperation for a More Comprehensive Goal
This project is a component of Web3 Jam, a co-creation effort with over 30 firms from NTT Digital. Additionally, it has been chosen for the “Demonstration Project for Building Digital Public Goods Using Web 3.0 and Blockchain” of the Ministry of Economy, Trade, and Industry (METI). The initiative demonstrates how blockchain technology is increasingly being used to promote teamwork and develop creative digital ecosystems.
Japan continues to demonstrate its dedication to merging creativity and technology for the good of society with this innovative campaign.
