Since NFTs blew up in 2021, many successful NFT projects have emerged. One would, however, be correct to assume that many of these projects did not become successful by chance. As expected, much effort goes into creating an NFT project that is likely to be successful.
There appears to be one consistent quality across most successful and popular NFT projects, though – a solid NFT community. In short, a robust NFT community might just be the difference between an NFT project failing and succeeding. Now, let us consider what NFT communities are and the best strategies to build one.
What is an NFT Community, and Why It Matters?
An NFT community is a group of leaders, developers, fans, and enthusiasts around a particular NFT project. This group of people actively collect, trade, sell and engage in conversations about the NFT project. Notably, an NFT community, if large enough, could help increase the popularity of an NFT project dramatically by generating buzz around the project and attracting traffic.
Since NFT communities are so instrumental to the success of NFT projects, it is understandable that most project founders make it a top priority to build one. However, building a strong NFT community cannot be done casually, as it is effort-intensive. So, what strategies can you adopt to build a strong NFT community?
Strategies for Building a Strong NFT Community
Define the Vision of Your Project & Target Audience
A good NFT community is as non-fungible as the NFTs in the project. This means the community must be unique and cannot be exchanged for another. To build this kind of community, it is necessary to define the values and vision of your NFT project. This is to ensure that you can attract people that truly resonate with your NFT project.
In addition, depending on your project, you must understand the kind of audience you should target and determine the most effective ways to approach that audience.
Choose Your Social Media Channels
NFT communities do not exist in a vacuum. Community members need a platform where they can interact with one another and promote the project. There are diverse social media platforms that you can adopt. It is, however, necessary to carefully select platforms that resonate well with your NFT community. Discord, Telegram, Twitter, and Reddit are all popular among NFT communities. You can consider the unique features of these platforms and determine the ones most suitable for your community.
Generate Buzz Around Your Project
While you certainly want your NFT community to expand organically, it is up to get things started and give people a reason to be excited about your project. You can do this by educating your followers about the project. You can also lay emphasis on some unique and exciting features of the project. To maintain excitement around your project, you must also constantly engage with the community.
Engage with community
You can engage with your community in various ways. For example, you can organize Ask Me Anything sessions to interact. In addition, you can leverage rewards, giveaways, and airdrops to incentivize active participation. Another way of ensuring engagement is by organizing competitions on social media.
Finally, it is equally important to maintain a good reputation and remain trustworthy to your community. Otherwise, the community would inevitably collapse.